How Non-tech Roles Evolve from Pre-Seed to Series A

Published on
November 29, 2024
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Independent of the startup stage and the funding, every founder faces the challenges of being an entrepreneur. The economy demands more and more a strategic approach to building a team that aligns with the dynamic nature of startup evolution.

In this blog post, we will explore the key non-tech roles that shape the distinctive phases of pre-seed, early-stage, and Series A startups.

Pre-Seeds: Facing Limitations and Building Resilient Teams

The Hiring Challenge

In the pre-seed stage, startups have to deal with limited budgets and unknown territories. Founders are seeking professionals who not only resonate with the company's mission but also embody adaptability, relentlessness, and a proactive attitude. A growth mindset is very important, as this stage demands coping with the ever-changing decisions and directions typical of startups.

So, where do the Founders focus?

Beyond technical skills, founders prioritize characteristics such as passion, adaptability, relentlessness, and, above all, a growth mindset. These qualities are critical to helping the company grow through the uncertainties of the pre-seed stage.

Building the Team

In this uncertain situation, people who can trust their instincts and think analytically are becoming really important. Being able to make meaningful decisions with not much information and a talent for making important contributions are becoming qualities that many are looking for.

Key Roles to Hire

1. Sales Specialist: A salesperson willing to get hands dirty

This person is particularly embodied in the Sales Development Representative (SDR). We are talking about someone with 2-4 years of experience, good communication, relationship-building, and negotiation skills. The common tasks for this role include finding leads, reaching out to customers, and doing product demos and presentations.

2. Marketing All-Rounder: The multiple hats marketer

The key role of the Marketing Coordinator adeptly handles multiple facets, including web design, SEO, and email campaigns. The ideal candidate has 2 to 4 years of experience and skills in content creation and copywriting, SEO, a lot of creativity, and design skills. Usually, the typical tasks are social media management, email marketing campaigns, and brand awareness building depending on the startup's needs.

3. HR Coordinator: An indispensable contributor to an excellent hiring plan

The HR Coordinator brings critical skills and talent acquisition expertise to the team. This role demands 2-4 years of experience, and skills in recruitment, onboarding, and employment laws. Responsibilities include team building, HR policy development, and talent acquisition strategies.

4. Operations Analyst: The backbone of operations efficiency

The Operations Analyst, with 3-5 years of experience, is a key player in making things run smoothly. They bring skills like figuring things out, managing money basics, and getting projects done.

Day-to-day, you'll find them digging into market info, making operations work better, and sketching out smart business plans. In the complex world of running things, the Operations Analyst is like the glue, using smarts and planning to help the startup move ahead successfully.

5. Financial Analyst: Ensuring financial strength and smart planning

The Financial Analyst, with 3-5 years in the field, is the money expert on the team. They understand basic accounting, know how to analyze finances well, and are great at managing cash flow. Day-to-day tasks include making budgets, planning finances, preparing for fundraising, and keeping a close eye on expenses. In the everyday world of startup finances, the Financial Analyst is the person who makes sure the money side of things runs smoothly.

Seed or Early Stage: From Promise to Pursuit

Seed Stage: Nurturing Growth with Purpose

As startups secure funding in the seed stage, the focus shifts to building the product and the business. Founders now look for candidates with great hard skills, excitement for the role, and a willingness to grow alongside the evolving company. This stage is about establishing a well-structured sales and talent department.

Ideal Candidates

Founders seek candidates with basic skills, enthusiasm for the role, and 2-4 years of experience. Leadership hires become critical, emphasizing accomplishment and a track record of successful growth.

Key Roles to Hire

1. Account Executive: The Sales Pro

With 4-6 years of experience, Account Executives are adept at sales strategy, CRM proficiency, and industry insight. Day-to-day, they focus on acquiring and retaining customers, collaborating with the marketing team for lead generation, and contributing to sales forecasting and reporting.

2. Marketing Manager: The Marketing Expert

With an average of 4-6 years of experience, Marketing Managers play a crucial role in shaping marketing strategies. They excel in marketing strategy development, data analytics, and campaign management. Routine tasks involve creating lead generation strategies, collaborating with the sales team for content creation, and conducting thorough Marketing ROI analysis.

3. HR Manager: The Workplace Strategist

The HR Manager, with 4-6 years of experience, is pivotal for organizational success. Skilled in performance management, HR compliance, and conflict resolution, they spearhead employee engagement programs, drive training and development initiatives, and develop and implement HR processes.

4. Operations Manager: The Operational Expert

Seasoned with 5-7 years of experience, Operations Managers are key players in organizational success. Their skills encompass strategic planning, data-driven decision-making, and risk management. Daily tasks involve crafting operational scaling strategies, fostering cross-functional collaboration, and optimizing processes for enhanced efficiency.

5. Finance Manager: The Financial Specialist

With an average experience of 5-7 years, Finance Managers are the financial experts ensuring stability and smart planning within the organization. Key skills required include financial modeling, funding strategy expertise, and forecasting proficiency. Daily tasks encompass managing investor relations, ensuring compliance with financial regulations, and meticulously handling financial reporting for the organization's sustained success.

Series A: Scaling with Precision

A Shift to Specialization

Securing Series A funding marks an important transition into accelerated growth. Now, founders seek specialists who excel in one specific area. Roles become more specialized, and the startup looks to build a team capable of navigating the challenges that come with scaling.

Key Characteristics of New Hires

  • Expertise in a specific area
  • Ability to navigate challenges in a scaled environment
  • Proven leadership skills

Key Roles to Hire

1. Sales Manager: The Client Relationship Expert

With 6-8 years of experience, Sales Managers excel in account management, team leadership, and sales performance analysis. Day-to-day tasks include the development and maintenance of key client relationships.

2. Director of Marketing: The Branding Specialist

Experienced for 6-8 years, Directors of Marketing are professionals in brand positioning, market research, and trend analysis. They play a crucial role in leading product launch campaigns and managing marketing budgets effectively.

3. Director of HR: The Workforce Strategist

The Director of HR, with 6-8 years of experience, is a strategic workforce planner skilled in leadership development. Responsibilities include cultivating and maintaining organizational culture and implementing effective employee retention strategies.

4. Director of Operations: The Strategic Architect

With an average experience of 7-10 years, Directors of Operations are experts in mergers and acquisitions, as well as corporate development. They lead the charge in developing and implementing strategic initiatives, along with performance measurement and reporting.

5. CFO (Chief Financial Officer): The Financial Expert

Experienced for 7-10 years, CFOs are financial experts steering the ship. They possess skills in advanced financial strategy, investor presentations, and strategic financial planning. Their responsibilities encompass IPO preparation, financial risk management, and financial analysis for mergers and acquisitions.

In summary, the path from pre-seed to Series A showcases the growing needs of startups. In pre-seed, resilience is key, requiring roles in sales, marketing, HR, operations, and finance. The seed stage focuses on structured growth, with roles like Account Executives, Marketing Managers, HR Managers, Operations Managers, and Finance Managers. Series A brings specialization, seeking experts in sales, marketing, HR, operations, and finance to navigate accelerated growth.

The main idea remains: Finding the right talent is crucial.

Job Seekers: Explore opportunities with innovative tech startups: https://bit.ly/3S3FRJp